One of the tests that businesses face when it comes to social media marketing is how to increase more followers. How can you find persons to follow your business page and most prominently how do you find people that interrelate with your pages and divide up your content?
To make this piece of writing more stimulating I will not just debate the theory of social media marketing but I will display you the consequences of a social media battle we have been in a row for the last ten months for a digital business. I will try to clarify the trials that we had to overwhelm and the solutions that lead to an affected increase of followers on Twitter, Google+ and Face book.
The big business is well-known.com, a hosting supplier proposing managed VPS hosting packages to customers since 2005.
The consequences: Increase in Twitter Followers.
Example of how Twitter Followers increased over the last 6 months
When we started social media marketing for known host in November 2014 the business had:
- 580 followers on Twitter
- 500 followers on Facebook
- 300 followers on Google+
After 10 months (September 2015) the numbers are:
- 8300 followers on Facebook (1925% increase)
- 5018 followers on Twitter (937% increase)
- 1000 followers on Google+ (550% increase)
It was problematic to reach out to folks who were not presently interested in our crops (web hosting packages).
There is huge rivalry in the holding industry. We wanted a plan to differentiate our business from the rest. We wanted more folks to find out about our brand, products and facilities.
3 Steps for Successful social media marketing for businesses
The answer to the above tests that lead to aaffected increase in followers was to syndicate content marketing with a prudently planned social media movement. Let’s see below the 3 steps that can almost assurance you success.
Step 1: You need content
That may be clear to many persons: you need content to run social media movements, but for most businesses this is the most problematic part to attain. The reason is that they have a lot of content about their products and facilities but not satisfactory content that can be used for SM consciousness.
Individuals that use Twitter, Facebook or Google+ are fewer to follow an industry page that only promotes their products and facilities, unless of course they are a large brand that sells general products.
The answer here is to issue content on your business page that is stimulating for persons to read, share, comment and follow. In general, you can have content that is part of these three categories:
- Business news
- Advice and business
Step 2: Content is not sufficient, you also need to endorse your accounts
What do we mean by endorse? Do not expect that by just making and issuing good content on your business page you will followed by people. You need to get out, blowout the word and tell people about your stimulating content.
Step 3: Display your brand and clean up your books
So, you have good content, you endorse your accounts by publicity, what is next?
The next step is to display what people say about your brand in the diverse networks and reply to any comments (either good or bad). There are numerous ‘brand monitoring’ tools you can use but another informal way is to use the search purpose of the dissimilar networks and search for your brand name.
Businesses can positively use social media provided that they are eager to invest both time and money to found their social media occurrence. Depending on the type of business, you can pick which networks to apply but the recipe for achievement is always the same: Share valuable content that goes outside your products or facilities, endorse your accounts, defend your brand and keep your books in good shape?